META + RALPH
FACEBOOK FOR CREATORS
- Talent Management
- Creator Discovery
- Content Creation
- Video Production
The Brief
Meta approached Ralph in September 2025 with a brief to launch Facebook For Creators, bringing the latest product, feature and internet-driven tools to creators on TikTok and YouTube, in a similar vein to their highly successful Instagram @creators account.
By Creators For Creators
Working with 20+ selected creators every month, we ideate bespoke concepts for each one, working closely with them on their briefs, scripts and asset production. We also create and produce trend-led content in-house, with our own creative team bringing the latest formats and ideas to life on camera.
The Feed
Alongside creator-led content we produce 'The Feed', a monthly vlog-style YouTube segment celebrating the communities, creators and features shaping the platform, fronted by a regular host. Each episode spotlights standout talent, emerging trends and tools worth discovering.
Aligning with the latest trends and viral creators, we’ve created content that excels in positioning Facebook as the go-to place for creators to post and monetise content. Our work is regularly featured across all Meta's creator-focussed channels including their @creators page.