NETFLIX + RALPH
PEAKY BLINDERS: THE IMMORTAL MAN
- Creative Production
- Talent Capture
- SOCIAL STRATEGY
The Brief
Reignite the Peaky fandom and drive them to watch the final chapter of the Peaky story in Peaky Blinders: The Immortal Man, leveraging bespoke talent content.
The Approach
We kicked off the social campaign with a popular fan activation, asking fans to vote for their favourite all time Tommy Shelby moment through Netflix and Peaky Blinders social channels. The perfect way to celebrate the character, allowing fans to relive the show.
As part of a 2 day content shoot, we captured Cillian Murphy reacting to the top moments as voted for by fans, in order to build the content series around this.
This was followed up with in-depth interviews and discussions with the wider cast including Barry Keoghan and Rebecca Ferguson, including a soundtrack breakdown featuring Fontaines D.C.’s Grian Chatten.
