VISA + ALASKA AIRLINES + RALPH
- Event Creative
- Graphic Design
- Event Management
The Project
Partnering with Visa and Alaska Airlines to deliver two launch events celebrating new international routes from Seattle to Rome and London, elevating brand awareness, strengthening partner relationships and introducing Atmos Rewards to key audiences across Europe.
The Work
We created immersive, destination-led experiences in stunning locations in both cities that celebrated the joy of travel, generated memorable stories before, during and after each event and delivered personalised moments that bring the Alaska Airlines and the Atmos Rewards programme to life.
The Approach
Our approach centred on three experience pillars: celebration, stories and personalisation, bringing each destination and journey to life, creating tailored moments for every guest and capturing meaningful memories that extended beyond the events themselves.
The Results
Successfully engaged aviation, travel, tourism, government and corporate stakeholders across Rome and London, attracting a combined 719 registered guests and delivering over 600 attendees, resulting in an impressive 81% overall attendance, bringing together representatives from more than 327 organizations across Europe.